Social Business
The
development of this new area of
capitalism, known as social business, is
attributed to Nobel
Peace Prize laureate Prof.
Muhammad Yunus. To quote the honourable
Professor's website http://www.muhammadyunus.org
(Yunus Centre), "social business is
a cause-driven business". The aim of the
business / company is, therefore, to
achieve one or more social goals, such as
the eradication of poverty and
unemployment. Investors of social
businesses have no intention to make
profits, but they could eventually get
back the amount they put in.
Peneraju Perniagaan Social ialah Prof.
Muhammad Yunus, seorang pemenang hadiah
keamanan
Nobel.
Menurut
Prof.
Muhammad Yunus dalam laman beliau http://www.muhammadyunus.org
(Yunus Centre),
perniagaan sosial merupakan perniagaan yang dipandukan oleh sesuatu
tujuan. Justeru itu, tujuan perniagaan sosial adalah untuk mencapai
satu atau lebih daripada satu matlamat sosial, contohnya membasmi
kemiskinan dan pengangguran. Pelabur-pelabur perniagaan sosial tidak
bertujuan mendapat keuntungan. Walau bagaimanapun, mereka boleh
mendapat balik jumlah pelaburan mereka.
