Groceries are foodstuff and other supplies for household consumption or use. Examples of groceries are food, fruits and vegetables. A grocer is the person who sells groceries. A grocery shopper, on the other hand, is the person who buys groceries. A grocery shopper would buy for the family and / or for himself or herself. There are also "health-conscious shoppers" who would select grocers and groceries they believe would help them improve and maintain their healthy lifestyle and well-being. There is also a group of shoppers who look for new and different items in their groceries. Such shoppers believe that "variety is the spice of life".

       
      

Barang-barang runcit merupakan barang-barang makanan dan barang-barang keperluan harian lain. Contoh-contoh barang runcit ialah makanan, buah-buahan dan sayur-sayuran. Orang yang menjual barang-barang runcit dipanggil pekedai runcit. Pembeli barang-barang runcit mungkin membeli untuk keluaraga dan / atau dirinya sendiri. Ada yang mengutamakan kesihatan dan memilih barang-barang yang dapat membantu meningkatkan kesihatan dan gaya hidup mereka. Terdapat juga sekumpulan pembeli yang mementingkan barang-barang baru dan berbeza.