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nián nián de fú
   

This profound commercial has depth. Here's a list of messages that I got from it (conveyed by the makers intentionally or otherwise).
* Kindly note that these views may not necessarily reflect the ones intended by the writer / producer / director of the commercial.

discarding of a foreign culture while remembering one's own
While 田田Tián Tián (her name is a phrase which bears the meaning of "as beautiful as the leaves of water lilies") played by Guan Xiaotong, removes her clown makeup, she reminisces her closeness and times she had with her mother. Filial piety is a hallmark of Chinese culture.

educating the young about one's culture
Mother teaches and encourages 田田 Tián Tián to write the character 福 fú which has her name tián as part of it (bottom right of 福 fú). 田田Tián Tián is to fill the space left by Mother.

the joy of learning
One shares their utter joy when 田田Tián Tián completes writing the character 福 fú on a red banner (a Chinese tradition is to hang red banners to ward off evil in the form of Nian).

the confluence of cultures
One sees a piano in the background and calligraphy brushes at the foreground. One could read the message to be as such: Even when one's culture adopts parts of other cultures, one remembers which takes precedence.

the changes one undergoes as one grows up
As with many teenagers and young adults, 田田Tián Tián is exposed to the world around her, and is naturally influenced by it. Now an adolescent, she hastily and carelessly completes the annual traditional routine that she carries out with her mother - preparing the red banner. Her other activities now take priority. As a young adult, she is shown - on one occasion - to misdirect her anger and frustrations at the tradition by tearing the banner into pieces. However, to the viewer, the love of the mother overwhelms her rude behaviour. She then leaves to pursue her dreams, resulting in an empty nest - a phenomenon common in many "advanced" societies today.

home is where the heart is
An incident reminds 田田Tián Tián of home. She returns to find it empty. It has been three years since she left - as evident by the number of 福 fú banners without her "signature" 田Tián. She completes the banners making them whole again and pastes them on a wall. She is now in her early twenties, judging from the number of banners that are put up.

patriotism
田田 Tián Tián uses a Chinese Smartphone.

survival, endurance and love
田田Tián Tián's mother returns home after shopping with a neighbour. She is invited to a meal but politely declines, stating that she is used to eating alone. She opens the door and one can see the loneliness and sadness on her face. That expression changes when she sees 田田 Tián Tián. A mother's love for her offspring is boundless.

P/S In additional to the wonderful and meaningful story, I am now a fan of Dove Chocolates.



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