A piece of writing (for example an essay) is often evaluated for
STYLE - among
others, its grammar,
sentence construction, paragraphing (arrangement of a piece of
writing in paragraphs), and flow
substance - that is, the contents, subject matter or gist, of
the writing. The stuff or substance in a piece of writing should
answer the question:
"What is this essay / article all about?"
Using an analogy, a piece of writing can be thought of as a
hamburger. The style is about the manner or way which the burger
is prepared. For example, on the bottom slice of a bun, the
lettuce is placed. Next, the meat patty, cheese and sauces are
added. Finally, the top slice of the bun is placed. The "style"
of the burger would be considered bad if the aforementioned
ingredients were placed haphazardly and / or in the wrong way.
Imagine a burger which has the bun sandwiched between two
patties. Now, imagine holding the patties that have sauces
spread on them!
Similarly, a piece of writing is considered bad if, among
☹ the spelling
the rules are not followed,
sentence construction is not proper,
paragraphing lacks organisation.
On the other hand, a burger might look good and appetising
BUT it lacks substance. This is the case when the beef patty is
tiny and the accompaniments are few. Such a
burger begs the famous question, "Where's
the beef?" (Click on / Touch the link
to watch the video.)
The same goes for a piece of writing. The essay may be
flawless in grammar.
However, there is little, or no, "stuff" in it. In other
words, there is insufficient subject matter to interest the
reader. Even worse, the reader might ask the question, "What
was all that essay about?" after reading the piece of
To sum it up, a piece of writing should have both style and
stuff (subject matter).